Social Media Tips for New Businesses
You may be thinking, how can I promote my business in new ways that will reach many people? Or maybe you’ve been wanting to dip your toe into social media, but you are not sure where to start? Social media doesn’t have to be hard or intimidating. We’ve listed some simple tips to get you started and stand out.
What Works Best? Before you dive right into just any social media platform, take a look at your customers and your business. Who are your primary customers? Consider your goods and/or services. Depending on your product, you may benefit more by having a presence on Instagram or Pinterest over Facebook. By focusing on these questions, you will get yourself on the right platform and waste less time on the wrong ones. Share your message on the platforms your customers use most. Once established there, begin to explore the other social media options for potential customers.
Make it Interesting! Gain followers by getting them interested in your business. Don’t just offer the same old written post, make it interesting and keep your followers coming back. Photos, videos, teasers and promotions or give-aways for new products or services will break up the mundane. You are marketing your company, after all.
Consistency! While variety is good to add interest, consistency is key to add strength. No matter which platform you will be using, your business needs to have the same strong brand message across all of your media. Be consistent with your brand. Ensure that your customers are receiving your same message no matter which site they are on.
Pay Attention. Most important to your social media marketing plan is to pay attention to it.
- Stay on top of your blogs, posts, tweets, pins and more.
- What are your followers saying and who else are they following?
- Listen to online feedback. Respond to it and learn from it, whether negative or positive.
- Follow other businesses – competition included. You will build your social network, receive attention and recognition and gain important insight.
Looking for more? Contact us today to learn more about building your online presence and look for more information in the coming weeks on social media marketing.